How To Make Instagram Your Brand or Business’s Secret Weapon.
There’s a Secret Weapon Out There That Can Absolutely Transform Your Business or Brand If Used Correctly: Instagram.
Watch This Video for Indispensable tips to Kill it on Instagram.
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Tips Covered:
Showcase your best stuff
Instagram is a visual platform and you should be showcasing your best stuff on it. Post high quality photos and videos, there are lots of apps to help you with that, VSCO, Ripl or even Adobe Lightroom (mobile).
Grow your following through relationship building.
Following people and commenting and liking on their stuff will usually make them want to reciprocate. Build relationships and truly be social on social media.
Hashtags and Locations.
Instagram allows up to 30 hashtags per photo and people are searching for content by these hashtags. Use them on your photos so that other people can discover your content organically.Same goes for locations. Tag the city or town or state or wherever the picture was taken so that you increase your chances of people discovering your content.
Influencers
There are a lot of people that are “instagram famous” with thousands and thousands of followers, whether you are a brick and mortar store or you are selling a product you should be using them to your advantage.That range goes from full blown celebrities, to up and coming musicians to even the guy down the street who’s managed to amass 6k folllowers and is known in your community.
Connect with people via DM
Start conversations both with Influencers and other businesses to cross promote. Find someone who complements your brand/profile and reach out to them and say “Hey give my page a shoutout and ill give you one on my page.”
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